We are professional developers, designers, and marketers - our focus, is creativity & success.
We are a Penticton Web Design Company made of web designers, web developers, and digital marketers. Creative Focus is a young, energetic, current company that offers attractive, high-end, and easy to use design & development solutions. We serve our local community in Penticton, British Columbia, but we also serve the world, with a client base stretching across North America.
Creative Focus Web Design serves a wide range of clientele, from small businesses to large worldwide corporations. Client satisfaction is our top priority, and we offer only the best in service. You can always expect us to be available, on time, polite, knowledgeable, and capable. We are not satisfied until you are satisfied and it is our personal commitment to always be there for our clients.
When we first meet with a new web design client, we have a lot of questions. These questions are designed to not only figure out your personal style preferences, but also to get to the heart of what it is you need your website to be for your business. To be more specific, we need to know about your customers or website visitors and what they expect out of your website.
After all, its great if you love your new site, but if your customers don’t find it useful, it won’t do you or your business much good. Here are some questions you can expect to be asked: Why do you need a new website? Who are your main competitors?
Once we know our clients’ needs for their website design, we have a bit of researching to do. This is where we put together a plan of action based on your customer profile, your competition and what you need to accomplish.
We look at what works in your specific niche, and we even look at what others are doing wrong statistically, and see where we can succeed where others have failed. We utilize third party statistical software that can pull stats on any website. This raw data is valuable in assessing how successful a competitors design is.
Once we have gathered all the necessary information, we can begin giving your website its structure. We do this in a process called Wireframe or Mock-up. The goal of wireframing is to determine the overall organization, page hierarchy and linking structure. We analyze your unique needs, and we implement accepted best practices to ensure that your website design has a consistent and logical flow.
This is a critical step. It is in the planning phase where the usability of the website is designed. Bad usability sends potential customers running, while an easy to use website can keep them around longer, turning them from “potentials” into “customers.” After the overall structure of the design is nailed down, we can get on with the fun part.
This is where we take the organization from the previous step and make it come to life in a visually appealing way. Good web design should make it easy for website visitors to know what to do and where to go in an instinctive way. We are able to use our abundant creative resources to make a custom website design that not only looks great, but is appropriate to your business and your end users.
We start by designing the homepage. It is a logical first step, since the homepage is almost always the first impression your site will make on your customers. It is here that we determine the color scheme, fonts and overall style that will carry across the site as a whole. Once we have the homepage designed, we present it to our client for approval. Since the web design process is a collaborative one, we welcome feedback from our clients as we hone in on the final design. Most websites go through an evolution during this process as we gather this feedback and use it to improve the overall design to meet our clients’ needs. We promise to always provide expert advice to our clients if we feel something they are asking for is not in the best interest of the project and their business.
Being the final phase, this where everything comes together and the real magic happens. Creative design meets the most up-to-date technology when our development team brings our designs to life. Now is when we get to implement all the functionalities that we have planned from the discovery phase and see them in action.
Once the web development is finished to our standards, we then put it through its paces and test in all of the major web browsers to ensure that it will work for your customers. All of this testing is done on our own servers, and once it has passed all of the necessary tests, and is approved by our client, it is then transferred to their own web host, and tested once again for any remaining issues. Then in the final magic moment, it is made live and visible for all the internet to see.